Protect your pooch

As we celebrate National Pet ID week, we're reminded of a simple step that can mean the difference between losing your pet and a joyful reunion.

Microchipping: a lifeline for your furry friend

A microchip is about the size of a grain of rice and is a permanent form of electronic ID implanted under your pet's skin between the shoulder blades. Each chip's unique number, detectable by a scanner, is registered in a database with details about the pet and its owner. If your pet ever gets lost then a vet, shelter or the local council can scan for the chip and quickly contact you using the registry information.

The power of microchipping

Every year, millions of pets go missing and sadly some don't make it back home. While collars and ID tags are a great idea, they can break, fade or get lost. Microchips on the other hand are permanent. They drastically increase the chances of reuniting with your pet, offering a reliable link back to you, no matter what.

National Pet ID Week

It's more than just creating awareness, but also to encourage people to take action. National Pet ID Week is the perfect time to check and update your pet's ID information. Here's why microchipping your pet is so crucial.

• High recovery rates - microchipped pets are much more likely to be reunited with their owners, compared to those that aren't.

• Peace of mind - it's reassuring, whether you're at work or away on holidays you can feel secure knowing that your pet has permanent identification.

• Ease and cost effectiveness - it's straight forward, affordable and can prevent the heartache and financial burden of a lost pet.

Simply microchipping your pet isn't enough, it's important to also make sure your contact information is up to date in the microchip registry. National Pet ID Week is the ideal opportunity to make sure your details are current. Remember, a microchip is only as effective as the information it carries.

By choosing to microchip, you're helping keep your pet safe. Let this week be a reminder towards providing comprehensive care for our beloved pets.

While microchipping is a legal safeguard, investing in pet insurance can also be a wise and caring choice for any pet owner who wants to protect their furry friend. Take this step to ensure your pet's well-being and help manage any unexpected veterinary costs.