Our Cookies Policy

The Royal Automobile Club of Tasmania Limited, RACT Insurance Pty Ltd, RACT Travel Pty Ltd, RACT Destinations Pty Ltd, companies owned and controlled by those listed companies, their subsidiaries and associated entities (collectively “Group” or “we”) rely on cookies to provide a number of services to you. This policy deals with how and when cookies are used. This policy does not deal with your personal information. For details of how we collect, use, hold and disclose personal information, please visit our Privacy Policy on our website.

A cookie is a piece of data that an Internet site can send to your browser, which may then be stored on your computer. Cookies generally allow the Internet site you are browsing to interact more efficiently with your computer.

These are the different types of cookies that we and our service providers may use on our website:

Categories of Use Description
Authentication If you are logged into our Services, cookies help us direct you to the right information and personalise your experience.
Functionality These cookies are required for the operation of our website. For example, we may use these to enable you to log into secure areas of our website or make payments.
Performance and Analytics

These cookies help us to analyse activities on our website, and on other sites where we post content, to improve and optimise the way our website works. For example, we may use these types of cookies to ensure that visitors can easily find the information they are looking for on our website by counting the number of visitors and how they move around our website.


These cookies also help us measure the performance of our advertising campaigns to help us optimise our website’s content for those who engage with our advertising.

Personalisation These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name, and remember your preferences.
Marketing and Advertising

Cookies and other technologies record your online activities, including your visits to our website, the pages you have visited, and the links and advertisements you have clicked. This is helpful to us because:

  • It allows us to make the content more relevant to you.
  • It allows us and our service providers to deliver advertisements or other communications to you that are designed to be more relevant to you.
Security We use cookies to enable and support security features that help us to detect security threats and malicious activity.
Feedback and Surveys  We send cookies to your computer when you use the website, respond to online surveys or polls, or request information.
Third-party cookies

In additions to this, RACT does collect anonymous metadata of our website user's browsing habits through the use of third-party cookies. 

Third party services include:

  • Google Analytics (Analytics)
  • Doubleclick (Advertising)
  • Hotjar (Heatmap)
  • Click dimensions (Marketing & Analytics) - deprecated
  • Trade Desk (Display Ads)
  • Facebook (Ads)


Other tools and technologies

In addition to cookies, we may also use the following technologies to collect information.

Web beacons and browser web storage A web beacon is an electronic file that signals when a webpage, advertisement, video, other content, an email, or a newsletter has been viewed. We use web beacons in conjunction with cookies to collect data that helps us better understand how visitors move from page to page within websites. Browser web storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions (for example, so that the data is retrievable even after the browser has been closed and reopened).
Embedded URLs We may use a tracking technique that employs embedded URLs to allow use of the website without cookies. Embedded URLs allow limited information to follow you as you navigate the website but are not associated with Personal data and are not used beyond the session.
Embedded Pixels and Similar Technologies. RACT and our service providers may use embedded pixel technologies for the purposes of identifying unique user visits (as opposed to aggregate hits) and for advertising purposes. In addition, embedded pixels or other technologies may be used in emails and our online display advertising to provide information on when the email or ad was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with the recipient's email address.
Widgets, Buttons, and Tools Our website may include widgets, which are interactive mini-programs that run on our website to provide specific services from another company (e.g., links to bookmarked sites), along with buttons or other tools that link to other companies’ services (e.g., a “Like” button or third-party map).

The widget, button, or tool may collect and automatically send Personal Data, such as your email address, or other information (such as your browser information or IP address) to a third party. Cookies may also be set or used by the widgets, buttons, or tools to enable them to function properly or for other purposes, which may include advertising. Information collected or used by a widget, button, or tool, including cookie settings and preferences, is governed by the privacy policy of the company that created it.

Rejecting and/or Deleting Cookies
All browsers permit you to reject and/or delete cookies either one at a time or all at once. The procedure for this depends on the browser you use.

While you are able to reject or delete cookies if you no longer wish to store them on your computer, please be aware that some functionalities and services may be reduced or will not work as a consequence.