We've got Tasmania covered
We have a membership base of 200,000+ members.
1/3 of members are multiple policy holders.
Journeys is tailored exclusively for a Tasmanian audience.
Journeys is our quarterly member digital magazine.
Journeys is a key communicator between us and our 200,000+ members, delivering stories that matter to you. From travel and lifestyle to car reviews, road safety advice and community news, Journeys is a premium digital magazine created exclusively for Tasmania.
Our island state is at the heart of Journeys. We put Tasmania and its people front and centre of the issue, and strive to tell stories that resonate with the community.
Our aim is to inform and inspire, with content that speaks to a range of interests across our diverse audience.
Find out more about advertising with us.
Fast facts
Number 1
We're a top brand in Tasmania and have been trusted by the community for over 100 years.
30 minutes
is the average time spent reading Journeys, however 23% of readers spend more than 45 minutes reading each issue.
1 out of 3
readers take some type of action after seeing or reading something in Journeys.
48%
of readers planned or went on a holiday / trip based on content within Journeys.
Our readers take notice
Saving wildlife
'The article looks great. I have had so many comments and lots of really good feedback. Thank you for everything.' - Linda Nichols, Puddles and Co Designs
Stand out from the crowd
'Thanks @ractofficial for stopping in @badgers_bike_cafe! Glad to have you and all the members who've been in since, on two wheels or four!' - Badger's Bike Cafe, New Norfolk (via Instagram)
A-Z of Western Wilds
'Just a quick email to say thank you for the effort you put into making the West Coast feature happen - it has been well received.' - West Coast Council
A sample of our stories
- On the roadRoad test: Subaru BRZ tS
- ExperiencesThe pit stop: Campbell Town
