Tips & tricks

Protect your pooch

Microchipping your pet isn't just the law, it's a crucial step in ensuring their safety.

As we celebrate National Pet ID week, we're reminded of a simple step that can mean the difference between losing your pet and a joyful reunion.

Microchipping: a lifeline for your furry friend

A microchip is about the size of a grain of rice and is a permanent form of electronic ID implanted under your pet's skin between the shoulder blades. Each chip's unique number, detectable by a scanner, is registered in a database with details about the pet and its owner. If your pet ever gets lost then a vet, shelter or the local council can scan for the chip and quickly contact you using the registry information.

The power of microchipping

Every year, millions of pets go missing and sadly some don't make it back home. While collars and ID tags are a great idea, they can break, fade or get lost. Microchips on the other hand are permanent. They drastically increase the chances of reuniting with your pet, offering a reliable link back to you, no matter what.

National Pet ID Week

It's more than just creating awareness, but also to encourage people to take action. National Pet ID Week is the perfect time to check and update your pet's ID information. Here's why microchipping your pet is so crucial.

  • High recovery rates - microchipped pets are much more likely to be reunited with their owners, compared to those that aren't.

  • Peace of mind - it's reassuring, whether you're at work or away on holidays you can feel secure knowing that your pet has permanent identification.

  • Ease and cost effectiveness - it's straight forward, affordable and can prevent the heartache and financial burden of a lost pet.

Simply microchipping your pet isn't enough, it's important to also make sure your contact information is up to date in the microchip registry. National Pet ID Week is the ideal opportunity to make sure your details are current. Remember, a microchip is only as effective as the information it carries.

By choosing to microchip, you're helping keep your pet safe. Let this week be a reminder towards providing comprehensive care for our beloved pets.

While microchipping is a legal safeguard, investing in pet insurance can also be a wise and caring choice for any pet owner who wants to protect their furry friend. Take this step to ensure your pet's well-being and help manage any unexpected veterinary costs.

* policies entered into for the first time on or after 7 November 2023 and subsequent renewals of those policies are issued by PetSure (Australia) Pty Ltd ABN 95 075 949 923, AFSL 420183 (PetSure) and promoted and distributed by PetSure’s Authorised Representatives (AR) Pet Insurance Pty Ltd ABN 38 607 160 930, AR 1234944 (PIPL) and The Royal Automobile Club of Tasmania Limited 62 009 475 861, AR 228578. policies entered into for the first time prior to 7 November 2023 and subsequent renewals of those policies are issued by The Hollard Insurance Company Pty Ltd ABN 78 090 584 473, AFSL 241436, arranged and administered by PetSure (Australia) Pty Ltd ABN 95 075 949 923, AFSL 420183 (PetSure) and promoted and distributed by PIPL. Any advice provided is general only and does not take into account your individual objectives, financial situation or needs. Please consider the Product Disclosure Statement (PDS) to ensure this product meets your needs before purchasing, or choosing to continue with the product. PDS and Target Market Determination available at

This is general veterinary information only, please consult with your vet before acting on it.