National Road Safety Week 2023
We recognise the 6,060 people lost on Tasmanian roads over the past 100 years.
We launched a public awareness campaign for National Road Safety Week, in response to the shocking statistic that an estimated 6,060 Tasmanians have died on the state’s roads over the past century.
We’ve been advocating for road safety in Tasmania for 100 years but the state still bears the highest road toll of any in Australia, and 2023 is off to a grim start. The campaign calls on Tasmanians to pledge to drive down the road toll and raise awareness about the importance of driving safely. "We cannot afford to ignore these statistics any longer," RACT Group CEO, Mark Mugnaioni.
At the campaign launch, we were joined by Stuart McPherson, who suffered an acquired brain injury after a serious motorcycle crash. He warns of the consequences of a moment’s distraction on the road: “Every decision you make on the road matters. Drive responsibly and take care of each other out there.”
Throughout National Road Safety Week, we hosted community education programs, media events and activities, while businesses and iconic Tasmanian landmarks were illuminated in yellow to show support for the cause. By encouraging everyone to participate and share the message of road safety, we aim to create a safer driving environment and reduce the number of tragic incidents on Tasmania’s roads.