A bright future for Tasmanian tourism properties
The deal, between two like-minded sister auto clubs, will see NRMA purchase RACT’s award winning Destinations tourism portfolio, comprising Freycinet Lodge, Cradle Mountain Hotel, Strahan Village and Gordon River Cruises and invest tens of millions of dollars in improvements over the next two-to-three years.
This deal includes a significant investment commitment for the properties and opens them up to NRMA’s 2.6 million members, highlighting the buoyancy and confidence that exists within the Tasmanian tourism market, particularly in regional areas of the state.
Our commitment to quality experiences that match the unique Tasmanian landscape in which we operate is one of the key reasons for the NRMA’s interest in these properties. RACT is pleased to be able to hand over the keys of this iconic portfolio to a like-minded organisation that is keen to continue to invest in the Tasmanian tourism industry. We also look forward to partnering with the NRMA to provide unique Tasmanian insights into their operation.
Importantly, throughout this process our people impacted by this decision have been our priority and we are pleased that NRMA has committed to support our people through a continued operational structure that will see our staff and jobs retained as part of the deal.
We are proud of our role to date in improving and adding value to these businesses since our purchase in 2014. Our investment has significantly lifted the standard of the offering, creating world renowned experiences, such as the internationally recognised Coastal Pavilions at Freycinet Lodge and the quiet cruising technology of the Spirit of the Wild on the Gordon River.
Our decision to sell these properties has been made to allow us to focus and re-invest in value opportunities for our members. We remain committed to providing our members with outstanding services across our products and we will continue to deliver member value offerings for our 200,000 Tasmanian members through a range of new and improved value offerings.
Current and future member bookings are not affected by this change of ownership and our RACT members will continue to receive exceptional member deals for stays at these locations.
As a Tasmanian owned and operated business, we will re-invest to ensure we continue to play a significant role within our community by directly creating member value, generating sufficient financial surplus to allow investment in areas that expand the value which RACT can create, and ensuring RACT’s ongoing sustainability.
We would like to thank the Tasmanian tourism industry who have welcomed and encouraged our involvement. We believe that the industry is strong and we look forward to working with NRMA to create a seamless transition and watching the evolution of these assets over the coming years.